Kate Moss is the famous supermodel face behind Rimmel of London’s fabulous makeup collection. She was chosen specifically ro represent the famous company, started by the family that was already recognized for their perfumes and fragrances. Rimmel signed an exclusive, global contract with Britain’s own home-grown supermodel in September 2001. Signing an exclusive contract with a supermodel was a first for Rimmel, and wow, did they do the right thing!

“Born and bred in London, Kate is, despite her international lifestyle, in many ways the quintessential London girl. Inspirational yet accessible, her highly individual style and quirky glamour are rooted in the London streetscene, and epitomise Rimmel’s experimental, no-set-rules beauty philosophy. “

Kate began using Rimmel products, including eye shadow, mascara, lipstick and blush when she  was a teenager. Her favorite was “Heather Shimmer” lipstick. Rimmel and Moss had a natural affinity in their relationship which eventually became one of  the beauty industry’s ”most potent partnerships”. As a supermodel, Kate sported her own hip and bold fashion image that complemented Rimmel’s leading-edge cosmetics vision rather nicely. Together they have created the “definitive cool, streetwise London look.”